Friday, August 27, 2010

Frankfurt city – known as city of Banks

Frankfurt, the German city which is also known as the City of Banks  because it is home to nearly 300 banks including Germany’s Central Bank, the Bundesbank, is also renowned the world over as an important trade fair city. In fact the city hosts and offers numerous venues for trade shows, trade fairs, exhibitions and conventions which held in Frankfurt all throughout the year.

However one of the most important trade fairs that is held in Frankfurt every year is the world’s premier literary event, the Frankfurt Book Fair which attracts more than 7,300 exhibitors from over 100 different countries. Publishers, writers, booksellers, printers, electronic publishers and book lovers all converge on Frankfurt during the month of October every year for the Frankfurt Book Fair which is usually held at the Congress of the Messe Frankfurt, the premier Trade Fair body in Frankfurt that organizes numerous trade shows all year round.

The Frankfurt Book Fair is known to attract more than 280,000 visitors of which 180,000 are trade visitors alone who generally include publishers, writers, booksellers, printers, electronic publishers and  literary agents who visit the fair to preview new books, promote publishing products and trade rights and licenses. Aside from books, comics, audio books, calendars, DVDs and other multimedia products like E-readers are also showcased at the Frankfurt Book Fair which also features numerous interactive events like forums, seminars and workshops.

If you are a publisher, bookseller or simply a booklover who is planning a visit the Frankfurt Book Fair, from a US city then perhaps you would want to consider availing of business class travel for the event. The Frankfurt Book Fair is usually held over four days, during which it hosts nearly 2900 events and if you don’t want to waste a single minute of valuable book fair time then a cheap business class seat to Frankfurt should  constitute your passage to the world’s greatest literary congregation. A business flight to Frankfurt will ensure that you will arrive in this bustling city, well rested and ready to tackle the mobs at the fair.

Moreover contrary to popular opinion a business class fare to Frankfurt need not be prohibitive for several airlines that routinely serve Frankfurt’s international airport themselves offer business class deals for the book fair and other events that are regularly hosted in Frankfurt. It is worth scooping out this discount business class fares to Frankfurt for they are likely to afford you all the luxuries of regular business flights to Frankfurt without the hefty price tag.

However if  by chance you are unable to land such a cheap business class airfare to Frankfurt, it is worth remembering that your next best option to secure  discount business class airfares to Frankfurt is through an airfares consolidator. Airfares consolidators often have a whole host of cheap business class airfares to several global destinations by way of their exclusive consolidator contracts with various airlines and can usually offer you business class discounts which often amount to 70% of a regular business class fare.

Once you have got to Frankfurt via your discount business class fare, you can then immerse yourself in the many events of the Frankfurt Book Fair without wasting much time on recovering from jet lag and such.

Each year the Fair choose a country’s literary heritage to be showcased at the fair and then that particular country takes center stage as it offers concerts, performances and readings by its leading literary lights.

Over the years  the Frankfurt Book Fair has also become aware of its environmental obligations and steps are taken to making the fair as ‘green’ as possible by making exhibitors and attendees aware of their  environmental responsibilities. Some of the sustainable measures introduced at the recent Frankfurt Book

Fairs include:-
  • Cut backs on drinking water and electricity consumption and air-conditioning
  • Conserving energy with the use of alternative energy sources like solar energy and eco-electricity
  • Encouraging visitors and exhibitors to use public transport  to  visit the fair
  • Introduction of recycling initiatives at the Frankfurt Book Fair
  • Offering locally grown and sourced foodstuffs at the food outlets of the Fair
  • Using reusable crockery at  the Fair's various catering facilities